psychology
Why Everything Feels Like a Good Deal (And Why It Usually Isn't)
That 60% off tag isn't saving you money. It's using your brain's shortcuts against you.
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Insights, guides, and updates to help you shop smarter
guides
How to Stop Researching Forever and Still Buy the Right Thing
Somehow a ‘simple purchase’ turns into 17 tabs, three half-watched reviews, and decision fatigue. Here’s a practical way to stop the spiral.
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Are You Spending For Your 'Fantasy Self'?
That yoga mat in the closet wasn't a bad purchase. It was a purchase for a different person—one who doesn't exist.
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The 24-Hour Rule: Why Waiting Makes You a Smarter Shopper
That 'add to cart' button is designed to trigger impulse. Here's a simple trick that eliminates most purchase regret.
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